ILLUSTRATOR  |  GRAPHIC DESIGNER  |  CONTENT CREATOR

The problem was to choose a cause that affects a community and to use our creative voice to shine a light on the issue through creating illustrated merchandise. The cause chosen was poverty in Manenberg and its effects on education.

The insight was that the young children of Manenberg do not have pride in where they live. While they face the daily struggles of poverty each day it makes it difficult to find joy in the simple pleasures life has to offer let alone striving to complete their education.

The solution and concept of this brief is to create a range of illustrated merchandise for the high school students of Manenberg High to cover and decorate their school books with.

The problem was to create a Private label brand for Superbalist. It had to be a family brand and specialise in casual wear, everyday basics and essentials for the whole family. This targeted people in suburban areas. Some key features to consider was good quality and value for money.

The insight was that fast fashion has a negative impact on water conservation and our concept derived from knowing the fashion industry’s impact on the disappearance of water, specifically the Aral Sea.

The solution was creating Green Bean clothing, based on sustainable ethics and principles to suit environmental standards. The brand has contemporary and adaptable designs, inspired by timelessness.

The brand respects people, livelihoods and the planet. This was a group project done with art director Anya Brulus, graphic designer Megan McGraw and graphic designer Phillipa Curd.

The problem was to create an illustrated visual identity for a client whose brand is in a professional field that challenges the student’s personal comfort zone.

The aim of the project is to approach the brand identity from an illustration perspective.

The concept for the brand is to create a visual identity that draws on the African roots of the founder as well as the roots of the targeted consumers through the use of breaking down the brands identity into four keywords, African-minimalism, empowered, grounded and feminine.

The problem was to change the way that young adults engage and participate in the reading culture. Due to the new digital age, young adults are moving away from printed media and quickly adopting digital media.

The insight was that young adults are obsessed with gaining new experiences before the age of 30. The solution was that penguin books will release a series of their top fiction books in the form of audiobooks called Penguin Ears.

It will be using 8D sound to enhance the reader’s experience with the use of automated panned effect alternation through the headphones. This was a group project with art director, Helena Iitula.

The problem was that the elderly experience loneliness due to covid putting a strain on traditions like eid and technology being daunting.

The insight is that the elderly take comfort in traditions and familiarity. The target market was young muslim, millenials wanting to reconnect with elderly relatives by sending them an eid box.

The solution was Ucook will feature an eid box that millenials can purchase for elderly where they can reach out and comfort them with traditions and reconnect in the most authentic way during the covid pandemic.