ART DIRECTOR | COPYWRITER | DIGITAL DESIGNER

The brand NŪD was developed as a response to an active wear brand identity brief.

The insight identified through research was that inner and outwear often do not fit together comfortably. This being specific to underwear as it is often difficult to find the right underwear to work out in.

This problem was specific to all genders. Our solution ensures that all items of clothing exist in a symbiotic relationship working together as an ecosystem; an extension of your own body.

We believe that clothes are the home for your body and the best architect for your body is you.

Simon Wiley (art director)
Gabriella Fish and Singita Weston (graphic designers)

Brief: Create a campaign to boost community morale during the COVID 19 pandemic at home and safely.

Client: Checkers

Solution: Music has the ability to bring people together like nothing else. The Quarantine Quartet campaign pushes people to make use of the instruments in their pantries, and enjoy making music with simple ingredients available from Checkers.

Client: Rain 5G
Product: Rain 5G Off Peak Bundles

The best moments in life are almost always offline. The #RainCheck campaign from Rain 5G in collaboration with Takealot has given people reasons to spend more time offline and connect physically with the people around them.

The mailers included in Takealot packages include different items to help people find ways to have fun, like cooking from one of the recipes created by Rain.

Create a Brand Launch for a new and upcoming Online Car Buying/Selling Service that will need to define and develop a go-to-market strategy to help launch the CarFling brand into the consumer market and drive towards becoming the “Go To Car Buying Service”.

1. Meet the monsters: our scary salesmen illustrated to mimic the fearful interactions that bring about notions of intimidation, extremely dramatised
2. Mobile Microsite
3. Facebook banner ad + physical poster
4. Billboard

Collaborations with:
Strategists:
Marieta Barnard
Katelyn Fyvie
Simon La Cock
Jordan Calthorpe
Amber Thorndike
Sarah Walker
User Centered Designer:
Thomas Stern
Art Director:
Simon Wiley
Designer:
Angeline Dancig
Illustrators:
Chloe te Water Naude
Allison Brennan
Copywriter:
Nkanyiso Nxumalo