PIER VELLER
Hey there!
I’m Pier Veller, it’s lovely to meet you. I’m here just to tell you a little bit more about me.
I live to explore. Whether it’s a river adventure or experimenting creating zero-waste meals, I’m always tenaciously seeking ways to learn new information that betters not only me, but my surrounding environment and humans.
I have a weak spot for dogs and have two sitting on my lap as I write this. I love what these animals embody. All have a carefree attitude and live in the moment, getting excited at the smallest things. Their love, unconditional.
These characteristics are what I live to act on. I believe that humans have a deep desire to be treasured by others the way in which a dog cares for them, and so I love and laugh as if it’s my last day, so that everyone I surround myself with feels appreciated.
But I understand that it’s not all hugs and smiles. I know that when work needs to be done, one should do it with a certain amount of seriousness. That’s not to say that you shouldn’t enjoy what you create. I believe that I understand that fine line well enough that I can make a work place fun, but also massively productive.
There is still a lot of learning for me to do, and I know that I won’t ever stop educating myself, but I hope that this small glimpse has shown you the part of me that I am proud to express and brag about.
Have a wonderful day further and thank you for your time.
About me
African Bank: Brand Challenge
Many of us have versatile lifestyles and many of us carry these crazy lives in our bags. Our bags are personal and our lives are only really exposed when they are put under X ray, in places such as the airport, there anyone can see what you do in life.
The African Bank MyWORLD linked pocket system has been created to suit your every lifestyle need while you continue to go about your intriguing day. I collaborated with Yenziwe Nhlabatsi, Amber Harmse, Singita Weston, Sarisha Dhaya and Madikela Dikgale.
Instagram posts: The campaign would begin with a promoted post encouraging people to enter the competition.
Google ads: Google ads to broaden the exposure of African Bank to students.
Self-initiative: Save Our Sharks
Longline fishing is one of the main reasons sharks in South African waters are disappearing.
We as Save Our Sharks have created an app that allows consumers to vote with their wallets, buy fish that is sustainably sourced and support local restaurants that buy sustainably caught fish as well.
Billboards: The billboard appeals to those who may not have an Instagram account and for students. It’s placed in the heart of Cape Town, near the Two Oceans Aquarium.
Poster: This shall be in the V&A Waterfront near the Two Oceans Aquarium.
Aquarium: To appeal to ocean lovers, the poster shall also be on a tank inside of the Two Ocean Aquarium.
App (two JPEGS): This app has the power to change the way in which fish are caught. Not only does it create a unified platform, it also allows consumers to make the sustainable decision on their own accord. The app also encourages restaurants who don’t support sustainable fishing to begin supporting it in order to get onto the list of choices consumers can choose from. What choosing sustainable fishing does is lessen the use of longline fishing, instead traditional fishing methods shall increase. This increases the chance of shark populations growing once again.
Restaurant bill: This personal promise to continue to support sustainable fishing is a friendly
Aware.org - Stay Sharp
Drinking under the age of 18 can cause a loss of basic motor functions, such as a loss for words or clumsiness.
We as aware.org are becoming increasingly concerned by the number of underaged drinkers in South Africa. This campaign was created to combat this growing issue by communicating to the youth in a fun, humorous and relatable way.
Drinking under the age of 18 leads to you being a lot more vulnerable to the effects of alcohol, this is because your body, height and weight aren’t fully developed yet.
To your brain alcohol can: impact your memory, reactions and attention span. Alcohol is a depressant, which means it can disrupt the balance of your brain, affecting our thoughts, feelings and actions – and sometimes our long-term mental health.
Time to Grow Up
Growing up can be a challenge, especially if you’re doing it alone. Take our online quiz and see what plant suits your personality.
Come and fetch your new friend at our weekly adoption days, download the app and set goals. Grow alongside your plant buddy. I was lucky enough to collaborate with Cheylin Wertheim for this project.
The first part of the campaign, the stories direct the consumers to the quiz.
The quiz gives the consumers fun, quirky personality questions that then pair the consumers to their perfect plant buddy.
After the quiz has been taken, an email is sent which is an invitation to the Stodels weekly Adoption Days.
The Adoption Day layout.
A voucher comes with each plant, introducing the consumers to the species of plant they now own with care instructions and the name of the app which is then downloaded.
Moody Cook
The lockdown blues really hit all of us hard, here in South Africa. Moody Cook has found a way to help. Find how you’re feeling in our contents page and see which recipe you can make that calms you down in the process.
And at the end? You’ll have a grilled cheese. Doesn’t that sound appealing? I worked with the wonderful Anya Brilus and Ayesha Jardine for this project.
The truth is, lockdown sucks. Moody Cook is about embracing all feelings and working them out through cooking. Each section is specifically packed with recipes to help relieve those feelings of anger, anxiety and depression.
The Moody Cook manifesto.
The point of purchase, this breaks down what consumers can order and what Moody Cook’s goals are. Information surrounding Feed SA is available, every book that Moody Cook sells, a portion is donated to the organisation.
Pre-packed meal kits, ready to go and based on the Moody Cook recipes.
These packages will be available for online purchase as well as in select retail
