PHILLIPA CURD

GRAPHIC DESIGNER | ART DIRECTOR | MARKETER

   

I, Phillipa Curd, stand to inspire and empower women in the business sector. I aim to achieve self-sustainability in both a corporate and personal environment. I aspire to encourage others to grow into their success through the power of faithful guidance and example.

My goal is to incorporate the value of love and connection into A creative talent focused on branding and corporate identity, vector illustration, and both editorial and digital design.

A highly motivated young individual with a keen interest in the entrepreneurial sector looking to build experience with reputable companies.

Possessing enthusiasm, drive and a positive attitude required to succeed in a design environment.

About me

Abathwa

There is a growing market on corporate wellness and South Africa has few retreats on offer as luxurious and effective as Abathwa.

Where you are assessed and cared for by the world’s leading wellness professionals and can detox, check up, relax, recharge and absorb the beautiful surroundings of Pofadder.

Abathwa is a term created by the Ndebele people. It was a name given to the SAN people, the originals of Pofadder.

This represents the history that Pofadder contributes to the health and wisdom passed down through generations that inspires the sanctuary and its brand identity.

  • Abathwa Corporate Wellness Health Hydro
  • Abathwa Corporate Wellness Health Hydro
  • Abathwa Corporate Wellness Health Hydro
  • Abathwa Corporate Wellness Health Hydro

Inside-Out

We were tasked in creating a symptoms based typography design that informs the public about the viral pandemic. The typeface is manipulated to mimic the respiratory motions of breathing.

The typeface is unique for its inhale and exhale effect that highlights the insight that stress and fear compromise the immune system.

Being mindful, informed and calm, decreases fear and stress levels. Breathing in and out deeply and slowly.
TInside-Out is a sans serif display type-face used to inform individuals globally about COVID-19 symptoms from respiratory symptoms to increasing immunity against the virus, displaying the symptoms from the inside out.

  • Inside-Out Typography Zine on Covid 19 symptoms
  • Inside-Out Typography Zine on Covid 19 symptoms
  • Inside-Out Typography Zine on Covid 19 symptoms
  • Inside-Out Typography Zine on Covid 19 symptoms
  • Inside-Out Typography Zine on Covid 19 symptoms

Inself

Inself is an education-based service that is concerned with aiding a child from age 6 to puberty on the ability to learn, the ability to feel, express and manage emotions as well as form and maintain good relationships.

This is the definition of good mental health. This solution was created to equip young people on self-awareness and control, to inform the next generation workforce without the stigmas surrounding mental health that way suicide will decrease because society will encourage an open conversation of mental health.

Inself consists of a three-tier target market. Schools, parents and children.

  • Inself Mental Health Tool kit
  • Inself Mental Health Tool kit
  • Inself Mental Health Tool kit
  • Inself Mental Health Tool kit

African Bank

We created a winning campaign to drive already existing MyWorld Account users and new users to download and interact with the brand and its app.

African Bank gets family is the tagline that drives this campaign. We found that every family member has their quirks, that’s why we love them. The campaign consists of three phases to launch, sustain and engage the audience as well as a bonus app redesign.

Collaborators: Anna Durr, Josie Thorne, Danielle Weber, Max Whitehead, Kyla Gobel, Faith Matshinga, Georgia Moir, Kelly Ellis, Bandile Maphala, Zikhona Buzani, Cheylin Wertheim, Marette Theron

  • We get family MyWorld Campaign design
  • We get family MyWorld Campaign design
  • We get family MyWorld Campaign design
  • We get family MyWorld Campaign design

What the Fxxx

Our brief was to fight for diverse representation and empowerment of sex for disabled people. We had to address the misconception that disabled people are either a-sexual or hyper-sexualised.

Our target market was not to be limited to only disabled people, we had to aim to penetrate other communities by challenging stigmas. We found that sex is unique regardless of ability.

The solution is a platform that educates and shares stories about inclusive sex through a microsite, podcast and YouTube series and a personalised sex subscription box, making inclusive sex more accessible.

Collaborators: Dee Geyser; Jes Graham

  • What feels good for you? What’s the Fxxx? Durex Campaign
  • What feels good for you? What’s the Fxxx? Durex Campaign
  • What feels good for you? What’s the Fxxx? Durex Campaign
  • What feels good for you? What’s the Fxxx? Durex Campaign
  • What feels good for you? What’s the Fxxx? Durex Campaign