NKANYISO NXUMALO
COPYWRITER | BEHAVIOURAL SCIENCE | INTEGRATED BRAND COMMUNICATION
My name is Nkanyiso Nxumalo. Depending on who’s asking, I also go by NK, Maradona or Nkanyeezy.
I’m an Advanced Diploma Copywriting student at Red &Yellow. Whenever I’m not studying copywriting I’ve got my sleeves rolled up as a Copywriter. I enjoy watching series and hanging out with people that offer great insights and it always makes working in a team even easier. If we’re travelling, please count me in.
My ultimate goal is to work for Michael Scott, the world’s best boss!
About me
Merchant Branding & Launch Campaign
Brief: Develop the name, logo, visual world, attitude and tone for a new Superbalist private label. The label should be a Casual Wear brand specialising in everyday basics and essentials.
Observation: For the modern suburban family, day-to-day quality and convenience are a critical currency.
Insight: Superbalist offers wholesome convenience that blends seamlessly with their lifestyle and values.
Concept: Where most needs are drowned by the noise of the day, Merchant gives daily necessities a different voice. Specially created to capture the perpetual need for fresh, wholesome living, we’ve found the perfect balance between quality and convenience. With a fresh take on fashion and daily essentials for you and the family, style is always a click away.
Carflip
We were tasked to create a Brand Launch for a new and upcoming Online Car Buying/Selling Service that will need to define and develop a go-to-market strategy to help launch the CarFling brand into the consumer market and drive towards becoming the “Go To Car Buying Service”.
Collaborations with: Marieta Barnard, Katelyn Fyvie, Simon La Cock, Jordan Calthorpe, Amber Thorndike, Sarah Walker, Thomas Stern, Simon Wiley, Angeline Dancig, Chloe te Water Naude, Allison Brennan
Brand Identity
With the rise of a global pandemic and increasing challenges in containing an unknown virus, the world has been in dire need of creative and original ideas.
In these challenging times, this is when the brave should lead. How do we keep people informed about the reality of COVID-19?
Due to heuristic biases that are easily found at a time like this, we noticed that people’s minds create mental short-cuts that’ll be more accommodative to their current situation. In essence: People are inclined to believe everything they read.
Solution – Facts Save Lives. In collaboration with Clicks we created a fact-checking campaign which dispelled rumors by means of exaggerated headlines.
Call to action – Check facts and report fake news regarding COVID-19
TVC and Print Campaign
Brief: Create a TVC and print campaign for Mrs Balls Chakalaka Chutney.
Insight: People enjoy Chakalaka Chutney with almost everything.
Single-minded proposition: The ideal South African flavour that makes any food taste great.
Solution: Mrs Balls Chakalaka Chutney – Everything Goes. A TVC and print campaign that shows that Chakalaka Chutney can be enjoyed with anything.
Collaborators: Sasha Juan Amor, Murray Hunter-Smith
NY Slice Pizza Radio Ad
Brief: Create a series of 30 second radio ads for NY Slice Pizza.
Solution: A taste of New York. Three radio spots of South Africans that are transported to New York through a taste of NY Slice Pizza.
