ILLUSTRATOR | GRAPHIC DESIGNER | DIGITAL DESIGNER

Greek Creep – Social Media Design
We were tasked to create social media posts for a certain brand and its niche target audience.
I chose to do my own brand, Greek Creep, which is focused on illustration and design, and to carry over the brand’s voice which focuses on pushing creative boundaries while keeping the hints of surrealism alive, as well as the emphasis on keeping the traditional tattoo illustration style.

The surrealism is in the middle of the two peoples’ faces together make a face, with their smile being the logo’s (Greek Creep) main symbol. One person’s face is black, with a white eye (geometric shape/circle), the other is white with a black eye/circle. Together, this symbolizes the Yin-Yan symbol. The two people are together which symbolizes unity and togetherness and with the Yin-Yan symbol on their faces, it represents and emphasises the perfect balance that Yin-Yan represents.

UNDER YOUR INFLUENCE
Our concept was to show the influence of drinking habits from parent to child, and we used drinking objects to symbolise this. Our aim was to show how parents who abuse alcohol can indirectly influence their underage children to abuse alcohol, too. Our story started by making parents aware of the dangers of the underage drinking, then aware of their own influence on their children, and then lastly we wanted to encourage those parents to change their own negatively impactful drinking habits to avoid underage drinking in their children. We also wanted parents to know that Aware.org.za is here to support them through that process.
Our target market is Cape Town-based, middle-class parents, ages 30 to 40, who indirectly influence their children to drink alcohol while their children are still underage. We chose this target market because a) the majority of the brand’s social media content was already aimed at underage children who drink, and we wanted to focus on someone else (such as the parents), and b) our original ideas and concept suited a target market of parents significantly more effectively than it did children. We also liked the idea of focusing on the power of influence, and in the context of underage drinking, that influence often originates with parents. When it came to developing that concept into the final product, we approached it by looking at a number of factors: brand tone, brand font and colours (including colour psychology), typical environmental scenarios for the target market, research into the issue of underage drinking, the layout of the visual design and placement of text, and the emotions associated with alcohol

Flawed: A safe place to feel unsafe
I created a website aimed at women who have a busy lifestyle and who are looking for an escape and looking for some tranquility or just something to visit where they can have a feel-good experience.
The concept is based on the Japanese Art of Kintsugi, where pottery is broken and put back together with gold. This emphasising that it is ok to have what society sees as “flaws” and instead of looking down on them, completely embracing them.
This is all connected to the name and logo of the site: FLAWED. To add to the concept of accepting flaws, the “D” in the logo is flipped to create a subtle smiling face/symbol.

Design Goals:
To evoke an emotional and subjective response from the viewer.
To visually communicate a powerful message. To have a strong and memorable narrative.

The concept of this animation is based on a book I’ve read by Dr. Brian Weiss, called: Many Masters, Many Souls. The belief is portrayed that sometimes we are reborn to learn a certain lesson, and my opinion of Donald and Hitler, is not necessarily saying that they had the same soul, but more saying that we are born to learn from our mistakes from a previous life, and neither of them is or in Hitler’s case, did.
Another reason why I chose this concept and these characters is because both of the many similarities between them IE: both have a mutual hatred for certain races, sexes etc.
It is as if they are the same person, in a different timeline.