ART DIRECTOR | DIGITAL DESIGNER  | CONTENT CREATOR

The constant portrayal and representation of women as passive objects, who have little to offer besides their bodies in the media, have a great impact on the youth. Women and girls view their physical appearance as their whole self-worth.

The Live Life Healthy Campaign was created to raise awareness about the eating disorder Anorexia Nervosa and put women and girls in touch with a specialist of their personal choice; anonymously, and free of charge.

If they are familiar with the visuals shown by the campaign, they are at great risk of developing an eating disorder, and should seek professional help.

To see a more detailed account of the project, please see my Behance portfolio.

The campaign is aimed to help Zip Zap Circus School gain more donors whilst focusing on the essence of individual success stories, because NPOs such as Zip Zap is an effective, trustworthy entity to uplift disadvantaged communities and help children to grow and find purpose, and offer them a future.

The Flip The Future campaign is impactful, fun & upbeat and resonates with Zip Zap values & goals. The verb flip is inspired by circus acts and relates to circus acrobatics and balancing acts. The word flip is also associated with popular saying “there are two sides to every story.”

Collaborators:
MAC: Boineelo Modise, Katharine Meinhert, Kristan Oldewage, Stephanie Grant, Thandokazi Mboniswa, Jay Moon
UCD: Morena Mallane, Kholisile Njovu
BA VisComm: Mieke van Rhyn, Nina Formanek, Imrah Benjamin, Andrea Rossow, Nathan Pekeur

To see a more detailed account of the project, please see my Behance portfolio.

The Green Fantasy Desk interactive campaign was created to make gardening more attractive to gamers. Games are an escape of reality and it’s a fantasy world where gamers relieve stress, and find themselves to be happy.

The Green Fantasy Desk campaign with the payoff line Good Luck Have Fun, allows gamers to bring their fantasy world to real life on their own gaming desk. Stodels provide the greens and plants found in gamers’ favourite fantasies.

Gamers can view options of fantasy plants online and make bookings but have to go to Stodels to purchase them.

To see a more detailed account of the project, please see my Behance portfolio.

Status No is a Superbalist Private label which is a sportswear brand targeted at transgender, and non-binary consumers which are frustrated when it comes to conventional sizing of active wear, finding it is difficult to find the perfect fit for all aspects of their body.

The Status No brand (play on status quo) wants to cater to all people regardless of your gender or cultural identity. A fluid attitude to sportswear where you have the freedom to define yourself. No standardised sizes, no gender stereotyping, and no boxes. The tagline is “activewear for all”. The clothes themselves are labelless.

Collaboraters: Mieke van Rhyn, Danielle Herbst, Amber Harmse

To see a more detailed account of the project, please see my Behance portfolio.

Three Instagram ads were created for awareness around the dangers of drinking, whilst promoting behavioural change amongst young adults aged 16 and older, who misuse alcohol as a stress reliever and escape to forget about their problems, but their problems still remain.

Three different mind games that the target market plays are shown. With each game, the alcohol outplays the user, explaining that using alcohol as an escape is actually not an escape, but a trap because their problems still remain, thus alcohol outplay them.

To see a more detailed account of the project, please see my Behance portfolio.