ILLUSTRATOR | ART DIRECTOR | COPYWRITER

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This brief best shows off my ability to simplify global issues and create attainable goals through creative solutions that would appeal to the target audience.

PROBLEM: Ageism is dominating the fashion industry which has a seriously negative effect on the image of older women and how younger people view them.

INSIGHT: People are more compassionate and empathetic towards those they feel connected and can relate to.

SOLUTION: The biggest factor that influences young individuals to participate or reject ageist behaviour is the quality of their relationships with their own grandparents. To solve ageism in the fashion industry it makes sense to start at the homes with grandmother-granddaughter relationships.

This brief best shows off my ability to illustrate digitally and ability to envision and build a brand.

BRIEF: Create an illustrated visual identity for a brand. Include a brand identity, hand lettered alphabet and apply the visual identity to at least three elements.

PROBLEM: Bee Natural is a local brand which produces natural body and healing balms since 2005. They have illustrative elements in their current branding yet there is a lack of cohesion and does not reflect the brand’s most valuable traits.

CONCEPT: Bee Natural places strong emphasis on approachability, transparency, helping the community and assertiveness – this is their unique selling point. These qualities were portrayed through the new brand identity. The colour palette is vibrant and assertive, while the logo and typeface speak of friendliness and approachability.

This brief best shows off my ability to recognise real life problems and solve them throughcreative solutions and merchandise.

BRAND: Taste Buds creates illustrated merchandise items to bring awareness to pesticide-free/organic wine farming.

PROBLEM: Sustainable farming using organic/natural pest control is beneficial for humans/nature and a healthy ecological system results in better long-term economic growth for farming practices.

SOLUTION: The Western Cape is known for its wine farming. To celebrate natural pest control, illustrated merchandise portrays the “helpers” as friendly with the help of some human element – a smile.

This brief best shows off my ability to illustrate digitally and in different styles. It also shows my copywriting skills and ability to problem solve through restricted resources.

PROBLEM: During the Covid-19 pandemic Zip Zap has lost a lot of their income streams. It was found that people are unaware of the fact that Zip Zap is an NPO and that they need donations.

INSIGHT: Zip Zap teaches vital aptitudes to children.

SOLUTION: The solution involves getting ubuntu-minded individuals who feel rooted and strive for a united South Africa, to donate and connect with Zip Zap’s endeavours above other options, by showing them that their donation will live beyond the circus and teach skills for life.

(Please note that this brief was completed in a group)

This brief best shows off my ability to use my imagination to visually communicate complicated concepts.

BRIEF: Create a book that visually narrates the topic of posthumanism and what it means. The book must be able to function as an EPUB and have interactive moving elements, as well as a printed book.

SOLUTION: Posthumanism is not as far removed as we think. We are all posthuman and are the most in touch with it when we are not in control, and allow ourselves to climb outside the box of everyday thinking and everyday life. This narrative explores situations where the character is in touch with nature and life and death and dreams and reality all at once.

Music reference:
Beasttracks ph. 2020. I just want to be the one you love – lofi remix. (Online). Available: https://www.youtube.com/watch?v=pS5QHG25HIM [Accessed 11 November 2020].