Danielle Jordaan


ILLUSTRATOR | GRAPHIC DESIGNER | DIGITAL DESIGNER 

      

http://www.daniellejordaan.com

I am a graphic designer with a background as a fine artist. I graduated with a diploma in Fine Art at Ruth Prowse (2017) majoring in oil painting, after which I dedicated a year of volunteering as a designer at a social business in Tel Aviv, Israel. Returning to Cape Town, I decided to take on the design world at Red&Yellow and further my knowledge as a creative and expand my business as a self-employed artist. I was fortunate to be nominated as one of the Loerie award finalists for a social media campaign project advocating Aware.Org’s social cause.

My expertise include UI/ UX design, logo design, video editing, app development, magazine layout, packaging design and social media campaign content creation. When I am not painting in my studio or creating digital content, I am teaching workshops at coffee shops in and around Cape Town on how to use instant coffee as a paint medium. I do live event/ wedding paintings for clients.

As a passionate, eager to learn, driven emerging creative, my biggest dream/ aspiration yet is to study abroad at the Florence Academy of Art in Italy. This will allow me the experience to inspire/ empower the next generation of emerging South-African traditional painters and dreamers.

About me

Infomercial


For this brief we had to design an A3 (portrait or landscape format) linear narrative / infographic promoting an event. The narrative should have a beginning, middle and an end with a minimum of 5 icon illustrations. We also had to include a timeline and a headline. I incorporated information from an art event I was going to host at a local coffee shop (Swan Cafė) and combined that with the brief.

Brand Identity


For this brief, we were instructed to design a brand identity as well as a CI Guide for any business/ imaginary company of our choice. I chose to create something for an embroidery side-hustle I have been tinkering with. The color palette and name was inspired by Cinderella’s fairytale story.

Magazine


For this brief, we were given the task to create 5 pages or more for a magazine of our choice. I chose to create a contemporary art and design magazine, which already exists and that originated in America, called Create! Magazine. We had to design content for the following: Cover page, editor’s page, content page as well as the main story. Malibongwe Tyllo wrote an article for the Daily Maverick about a Cape Town based artist, Alice Toich which I received permission to use as copy for the mock-up magazine.

Online Advertising


I joined forces with fellow students, Alice Bonnes (CDC) & Luvo Zwide (CGD) where we were assigned to create content for a live client, Aware.Org. Our client is a brand that concentrates on outreach, social change, or charity. We needed to address a certain problem on two social media platforms: Facebook and Instagram with a specific target audience in mind. We created a quick video as well as content for Facebook and Instagram that would engage and inform the target audience with the message of the client.

Web Design


We were tasked with designing a website for a fictional/live character or organisation that focuses on spreading good news in difficult times such as the Covid-19 pandemic. We should plan and develop wireframes for at least three key web pages that best reflect the attributes of the character/organisation. I created a website for my art sale I was going to have and potentially develop it further into an e-commerce website. I designed an online store for my artworks to sell and for customers to view my work during the sale period.