ART DIRECTOR | COPYWRITER 

Brazen is a private label brand designed for Superbalist that offers activewear targeted towards young professionals living on-the-go lifestyles in the metropolis. These South Africans need clothes that beak boundaries.

Being on-the-go, they want clothes that have multiple functionalities, their fitness clothes should also be able to work outside of the gym. Brazen means to be bold without shame. A campaign to launch this brand communicates the single minded message that doing small everyday activities differently are what makes people different.

Their existing consumers will be targeted through email banners on their newsletter and Instagram stories on their page and potential consumers through billboards placed around the country.

In collaboration with Daniella Telo and Imrah Benjamin.

Locker Room Talk Magazine is a digital magazine targeted towards male university athletes to combat toxic masculinity, gender-based violence, and the high rates of male suicide rates in South Africa.

Toxic masculinity is the result of the lack of education and culture that challenges masculine representations accessible to young men.

The locker room is considered a place where ‘boys can be boys’ without the judgment of the public however, they cannot open up about how they are doing mentally and emotionally in fear of not appearing masculine.

It helps these young men to start the conversation about the type of man they want to be with themselves before having it with their male peers.

Create a campaign for San Parks that allows for the audience to interact with the brand while positioning SAN Parks as an affordable and attractive holiday destination for families.

The insight that South Africans are surrounded by the sounds of nature and that South Africa’s music streaming industry is one of the largest growing market in the world.

The Call of The Wild campaign is a competition where winners can go to one of three BushFire Beats concerts in three SAN Parks. To win consumers must make soundtracks through the Soundparks app using sounds of the wild.

In collaboration with Nkanyiso Nxumalo

Teen Vogue and The Case For Her want a campaign to create awareness about the orgasm gap and sexual education for women and non-binary persons.

The aim is to get the target market, teenage girls and non-binary persons, to be comfortable to talk about their sexuality and sexual education specific to them.

The Home Cumming Issue compares one’s sexual journey to the process of getting ready for a matric dance (Home Coming) through fun, exciting and playful imagery.

The campaign positions Teen Vogue as the place for the target audience to find resources and information to aid them in their sexual journey.

In collaboration with Anya Brilus and Camille de Villiers

Zip Zap need a campaign that will grow their local monthly donation base and tun their social media followers into repeat donors. They want to communicate that it is more than a circus show but also an educational charity.

The campaign concept is based off the insight that zip zap teaches more than circus tricks, they teach valuable life skills that can help create social change.

Donors become of creating this change by helping Zip Zap teach more children these skills. Physical manifestations of these skills have been created through animated characters to represent these abstract concepts and to get the target audience emotionally attached.

The target audience can play a Facebook quiz to find out which Aptidoodle they are which will make them more connected and invested in the campaign and Zip Zap.

In collaboration with Isabella George, Brandon Eadie, Kaylyn Kemp, and Masego Morgan.