About Me
Social Media Writing
For this brief, I was partnered with two Graphic Design students. We had to create a social media campaign on Facebook and Instagram for Aware.org.za. The campaign warned about the dangers of underage drinking.
We chose the parents of underage drinkers as our target audience. Our concept was to use the reflection of children’s different drinking objects in an adult’s wine bottle to represent parents indirectly influencing their children to drink. We created an Instagram ad, Instagram stories, and a Facebook ad. I wrote the copy. Cody and Natalie designed the graphics and the video.
Creative Collaborators: Cody Losper and Natalie Ray.
Community Management
The brief was to create a community activity on social media for Tripadvisor. This included identifying two separate target audience segments, creating the activity, and writing a social media post to build engagement between the brand and one of its audience segments. As the brand, I also had to respond to a customer complaint.
Business accommodations around the world were suffering financial losses because of COVID-19, and business people who travelled all over the world for work suddenly couldn’t do that anymore. I wanted to create an activity that offered help to those accommodation establishments, and also offered entertainment to business people who were unable to travel. I chose LinkedIn for the community activity, and Facebook for the engagement post – these suited the individual target audience segments.
Content Video
The brief was to conceptualise, draw up a storyboard, write the script for and perform post-production on a content video that communicates how one of Red and Yellow’s values resonates with me. This video would be published on social media.
I chose the value of “Persistence” and related it to my writing journey and insecurities. I didn’t want the narrative to be too literal and chose to rely on music and set design instead of dialogue. I also created the sinister, dramatic tone to convey the difficulty of persisting through insecurities.
Podcast Series
For this brief, I was tasked with creating a podcast series for a brand (I chose my own personal brand). This involved researching to identify a target audience, writing the episode scripts, drawing up a storyboard for the trailer, and performing post production on the episodes and video trailer.
I wanted to raise awareness about the dangers of romanticised abuse in books and films. Many people don’t consider romanticised abuse to be a serious problem (despite the fact it sends harmful messages about real life relationships). I wanted to change that.
Digital Marketing Strategy
The brief was to create an online presence for a small local business that had suffered as a result of COVID-19. This involved creating a content plan, identifying a target audience, creating a website, and creating a presentation to introduce the new digital strategy to the client. I chose a local business called Farm 2 Table, and executed the content plan across Facebook and Instagram. I noted how small businesses were gaining visibility on Instagram and attracting support (especially from young adults who were looking to buy from smaller brands) and aimed to establish Farm 2 Table as one of those businesses.
