CONTENT CREATOR | COPYWRITER | BRAND STRATEGY

Brief: Develop the name, visual world, and launch of the following Superbalist private label: casual wear brand specialising in everyday basics for parents and kids living in suburban areas.

Insight: Millennial parents want to buy from a clothing brand that does good so that they can feel good when purchasing and wearing the brand’s clothes.

Solution: SOW., an ethically-sourced clothing brand. Sow means to plant a seed. Planting a seed, having to nurture it, and watching it grow is much like the journey of starting and raising a family. This brand celebrates everyone’s unique habits.

Creative collaborators: Masego Mogan (Graphic Design), Daniëlle Botha (Illustration)

To see a more detailed account of the project, please see my Behance portfolio.

Problem: Domestic violence against women is a national crisis. We need this to stop. And we need people to stand up against this vicious atrocity that is putting our nation to shame.

Insight: People choose to ignore domestic violence even when they know it’s happening, instead of standing up against it and helping the victim.

Solution: Compare the silent struggle that abused women go through to the silence of the individuals who choose to ignore it. In partnership with South African NGO, POWA (People Opposing Women Abuse).

Creative collaborator: Pier Veller & Ayesha Jardine (Art Direction)

To see a more detailed account of the project, please see my Behance portfolio.

Problem: The surprising arrival of COVID-19 caused a disruption in everyone’s lives. From what once was a life of being able to freely go outside and explore for the target market of The North Face, soon became one of isolation and feeling trapped in their own homes.

Insight: Customers of The North Face are struggling with their detachment from the outside world and are feeling disconnected.

Solution: Daring adventure seekers to get up out of bed and accept the challenges that they face in their homes every day. There is no excuse to stop exploring.

Creative collaborator: Anna Durr (Art Direction)

To see a more detailed account of the project, please see my Behance portfolio.

Brief: Create a radio campaign (minimum of 3 x 30” ads) for NY Slice that will run on campus radio stations to make people aware of their unique offering.

Insight: NY Slice is a student’s go-to hangout spot after a night out to cure the midnight munchies – and what happens at NY Slice, stays at NY Slice.

Solution: Show that NY Slice understands that student life is full of sacred rituals, secret habits, and unknown intentions. Basically, there’s only one thing on a student’s mind…and that thing is NY Slice pizza.

To see a more detailed account of the project, please see my Behance portfolio.

Brief: Create an interactive / alternative-based media campaign for the following South African brand and challenge: Stodels – make gardening attractive to a young target audience.

Insight: Plants are silent companions, they see us at our worst and best. Therefore, plants encourage our internal growth as we grow alongside them.

Solution: The Time To Grow Up Campaign allows for the young target audience to grow alongside a perfectly suited plant companion, in its budding form, so that they can make the commitment of growing into adulthood together. Allowing them to grow alongside Stodels, and evolving them into lifetime customers.

Creative collaborator: Pier Veller (Art Direction)

To see a more detailed account of the project, please see my Behance portfolio.