CONTENT CREATOR 

For this brief, I was chosen a brand that I had to come up with two platforms to post on. My brand I was given was Zara. I had to first come up with a target segment for each platform and then create two different posts on two different social media platforms to suit my target markets. I chose Tik Tok and Twitter. After that I had to reply to complaints to the posts in a friendly and professional manner. Thanks again to Keri Werth for helping me through this process.

This was a big brief as I was tasked to create a website. I first had to come up with a brand (I chose a fast foods restaurant called Pelo Chicken) that you had to do community research and identify their brand tone and personality. I had to choose social media platforms where I would post my content for the brand. I had to create a content plan for all the posts that I was going to upload onto my social media pages I created for the brand. The last task was then to create a website for the brand, and it had to include a homepage, a blog page, and then a ‘contact us’ page. This was a fun brief as I enjoy designing websites and webpages.

For our first brief of the semester, my partner Skye and I had to create three different personas that would fit out brand. So first we came up with a brand (we came up with a health and wellness brand) and then from there create 3 people that we would serve our products to. For each persona, we had to create a list of demographics, psychographics, and digital habits. My lecturer Keri Werth helped me so much through this process and managed to get me on the right path to success.

For this brief, I had to come up with a target segment and then create copy for a post that will suit my target segment needs. I then had to choose two social media platforms that would be best to suit my target segment. I chose Facebook and Instagram. You had to do extensive research to first find out the best-chosen target market you want to target and from there you had to research the best platforms for that specific target segment.

I had to create a podcast series (Fun,Fitness and Fashion) for a brand that I was assigned to (Viwa). I had to create a podcast trailer explaining what my podcast series was going to be about. Before starting the podcast trailer, I had to write out a script on what I was going to say. Then I had to write out a description for my two episodes that was going to be in my podcast series. After making my podcasts, I had to design a Powerpoint presentation on my podcast. I struggled a bit with this brief as I am not good with podcasts but my lecturer Keri Werth, helped explain what I had to do and it really helped me.