Hi, Hey, Howzit!
I’m Anna. I’m loud, energetic, and passionate about creativity.
Welcome to Studio AKD where I strive to evolve and connect with real people every day.
As a young content creator I look at my future as a blank canvas and my past experiences as the tools I will use to help me challenge the norms and find fresh solutions to some of society’s complexities.
Each day brings its own set of challenges but that’s what makes it exciting. Every day grants us the opportunity to evolve and to understand the people around us better than we did yesterday.
I invite you to take a deep dive, let your mind wander, and enjoy thinking outside the box.
Visit my website to explore more studioakd.myportfolio.com/
About me
SANParks Interactive Campaign
The ANYTHING CAN HAPPEN campaign was developed for SANParks to help them engage with a younger audience. It was based on the premise that young South Africans love bragging about their crazy stories.
The interactive campaign consists of both social media elements, as well as physical and experiential elements. The call to action was to encourage the youth of South Africa to visit their nearest SANParks for a day trip, for ANYTHING could happen.
The North Face Print Campaign
A Loeries finalist, 2020 CHALLENGE ACCEPTED was a print campaign was developed for The North Face during 2020 when their thrill seeking customers found themselves struggling to get out of bed. COVID-19 not only restricted what South Africans could and couldn’t do but it also left many isolating themselves emotionally from others.
The campaign was developed to be printed and placed in newspapers and magazines, as well as in ambient media locations such as bus stops, billboards and signposts. The print campaign would be placed throughout the cities anywhere where the consumer may pass by, or see from their window, reminding them to face the challenges of the day.
Superbalist Private Label launch Campaign
This integrated and interactive launch campaign was developed for Superbalist for a family casual wear private label. The campaign consisted of four elements to introduce LOOPED into the market and sustain its interest. Further ideation was put into developing where the brand could go in the future.
The call to action for the campaign was to get South African families to relive their family’s memories through their clothing, telling them that Looped can make those memories last forever. For only Looped is crafted for connection.
Seattle Coffee Co. Interactive Campaign
The 2020 NOT THE WAY YOU LIKE IT campaign was developed for Seattle Coffee co. in partnership with the South African Depression and Anxiety Group and was planned to run throughout October 2020. It brings attention to mental health during this difficult year. The integrated campaign consists of 4 elements; the sleeves, the loyalty program, the instore stress relievers, and the takehome merchandise – all ensuring that a holistic approach is taken to improving South Africans Mental Health going forward.
The call to attention was to get the consumer to stop and think about their own Mental Health and to reach out and open up to others that might also be struggling.
Aware.org Instagram Campaign
YOU CAN MAKE IT was an Instagram campaign which was developed in partnership with Aware.org in order to combat underage drinking. The campaign consists of three 15sec Instagram stories.
Thousands of young South Africans never discover their passions and follow their dreams, instead they turned to alcohol as an alternate. This campaign wanted to encourage the youth to create their own futures having a dream. Each Instagram story narrates how, by rejecting alcohol, children have the opportunity to become a success.
You can drink, or you can make it.
YOU CAN MAKE IT was awarded a Silver Loerie and will be professionally produced in 2021 as it was chosen as this year’s Instagram Challenge winner.
